It’s been two years since the pandemic, and COVID-19 continues to play a role in changing and redefining the ways we live, shop, survive and progress. Even as the new covid-boosted consumer trickles back to pre-covid physical shopping experiences, the quick and wide adoption of online shopping continues to persist and grow.

Growing internet penetration has been a key driver in enhancing digital adoption, not only for Indian consumers to shop, but also for Indian sellers to reach a wider market than before. As a young business in this ever-evolving shopping ecosystem, it is only wise to find a balance between your offline and online business. There are substantial and long-term benefits to both. But, whether you are a brick-and-mortar grocery store or a small business owner, the benefits of setting up an online shop to complement and support your offline business are compelling.